Stop Wasting Money on Lipsticks That Don’t Work for You

Meet Peelem — the hydrating color-changing lipstick that actually adapts to your lips (without turning neon pink 💀).

We rebuilt the formula from scratch with skin-soothing ingredients and smart pigment science — so it flatters your natural tone, enhances your glow, and gives you your shade, every time.

It's like your favorite jeans: fits perfectly, no effort needed.

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Over 500,000 Sticks Sold

93%

Loved their natural shade

96%

Felt their lips were hydrated

FAQ

How does Peelem Lipstick work?

Peelem’s color-changing formula reacts to your natural pH and body temperature, creating a personalized shade that’s unique to you.

One swipe — and the color blooms right on your lips.

Will it look the same on everyone?

Nope — and that’s the beauty of it. Each shade adjusts slightly based on your unique chemistry, giving you a custom color that enhances your natural tone.

Does the color really change?

Yes! What goes on clear (or lightly tinted) transforms within seconds into a rich, wearable hue designed to flatter your lips — not mask them.

Is Peelem Lipstick safe for sensitive skin?

Absolutely. Our formula is dermatologist-tested, free from known irritants, and made to be gentle on even the most delicate skin — including postpartum or allergy-prone lips.

Is the lipstick vegan and cruelty-free?

Yes and yes. Peelem is proudly vegan, cruelty-free, and never tested on animals — because beauty should feel good in every way.

How long does the color last?

Peelem’s color stays fresh for up to 12 hours — through coffee breaks, errands, and even a little kiss. It fades naturally into a soft tint without going patchy or dry.

Do I need to reapply?

You don't need to. One swipe gives long-lasting color, but you can reapply throughout the day for an extra boost or a deeper shade. It builds beautifully without caking.

Does it transfer?

Peelem sets within seconds and resists smudging or transferring — no sticky, glossy mess. Just soft, kissable lips with lasting color